How to Perfect Your Instagram Feed: Lessons from Chris Burkard

Instagram is quickly becoming a freelance photography hotspot. Edward Tomasso is an avid adventure and travel photographer who loves to share his explorations with friends and family. Instagram is the perfect tool for photography enthusiasts like Edward Tomasso, but how does one stand out from the rest? Let's dive into the Instagram feed of Chris Burkard, one of Tomasso's inspirations to take photography to the next level using social media.


Chris Burkard is one of Tomasso's inspirations to create work that reflects quality, originality and use engaging content. If you take a few minutes to look through his feed on Instagram @chrisburkard, you'll quickly see why he has over 3.5 million followers. Let's break down his feed into specific elements that help his content appeal to the masses.



Originality


Instagram viewers want to see NEW content, not something that has been recycled 100 times. Use your keen eye to find new angles and perspectives. Don't be afraid to try something new!

Color scheme 


Tomasso appreciates how Burkard uses his photos themselves to create a color scheme throughout the layout: clouded skies, sandy brown landscapes, snow peaked mountains. Develop a strong color scheme than flows throughout your feed. Of course it's completely fine to add bold colors, that's the art of originality, but establishing a strong flow in your feed is important.

Quality

Nowadays an iPhone camera is just as impressive as a DSLR! High quality photographs are accessible in the palm of your hand. Crisp, clear photos stand out on an Instagram feed compared to lackluster quality photos. Viewers want to see a feed that comes to life!

Multimedia

Lastly, video is also incorporated into the feed. Welcome the use of multimedia into your feed. Burkard regularly shares "behind the scenes" views to share his personality, and allow viewers to meet the man behind the camera.

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