Edward Tomasso

With over one billion active monthly users, it’s safe to say that Instagram is one of the most popular smartphone apps. Taking the internet by storm, Instagram has remapped how many industries approach advertising and marketing. Edward Tomasso discusses how the app has shaken up his own industry of photography. Instagram is arguably the most popular smartphone app out there. More than just a creative social network, Instagram is helping many people launch careers in brand new industries. The age of Influencer Marketing is in full force. But launching a career on Instagram is about more than just taking on brand deals and sponsorships. According to freelance photographer, Edward Tomasso, Instagram has revolutionized the photography industry most of all -- for better, or for worse. Instagram User, meet Photography!  At the most basic level, Instagram is introducing people to the world of photography. With the internet in full swing long before Instagram launched, digital p...

Between the transition from film to digital and the drastic improvement of smartphone cameras, photography has become more accessible than ever before. Freelance photographer, Edward Tomasso questions whether or not this means anyone can become a photographer. Twenty years ago, picking up photography as a hobby required a great deal of research. Without forums and online communities to turn to for advice, diving into photography called for calculated learning. Today, this couldn’t be less accurate. In fact, just about anyone can catch the photography bug so long as they have a smartphone in hand! But does this mean that everyone is a photographer? And if so, what does it even mean to be a photographer anymore? Edward Tomasso picked up photography as a way to document his international travels. Now, he works as a freelance photographer in Milan, Italy. A product of the digital age, his interest was sparked by adventure photography on Instagram. Initially, Tomasso dabbled with ...